LOGO PORTFOLIO

That’s usually one of the first questions I receive from a new client. It’s an entirely fair question, but a difficult one to answer before I ask a question of my own:

What does a logo mean to you?

Below is a curated selection of finished logos, but each one was created for a different purpose. A brand may need something clean, restrained and expensive-looking. A band or artist may want something decorative and detailed that can become part of their artwork and merchandise. A creative professional may need something clear and modern without appearing generic or overly corporate.

We also live in an age when people can generate their own logo concepts using AI. Most of the portfolio below comes from a time before generative AI was part of my toolkit, and I’m not going to pretend that similar visual directions couldn’t be explored much faster today. But generating an interesting image and developing a functional visual identity are not the same job.

I actively work with clients who bring their own ideas to the table, whether that means a carefully written brief, a moodboard, a rough sketch or something they created in an afternoon with ChatGPT. There is no wrong way to arrive at a useful starting point. Rather than dismissing what you’ve already made, I’ll help you identify what works, refine the direction and build the finished logo in the formats and variations you’ll actually need for print and web, in colour and monochrome, and at everything from tiny thumbnails to large-format signage.

So, what does a logo mean to you? Is it something simple and clean, or decorative and artistic? Do you need one finished logo, or an entire visual identity incorporating typography, colours and a flexible brand system? Once I understand where your project sits, I can provide a clear quote for what you need now, without forcing you into a complete branding exercise you don’t need, while leaving room for the identity to grow with you.